Find the RIGHT clients you LOVE to work with
You want to be a ‘fully booked VA’, with the right clients, charging the right rate, reflecting your worth.
You want the flexibility to mould your VA business around your life and support your lifestyle.
Imagine waking up every day, brimming with excitement to work with clients who value and respect your worth as a VA.
The issue? Standing out in a sea of competitive VA’s flooding the market!
Anyone can set up a VA business, BUT consistently attracting appreciative clients who pay you what you’re worth, giving you freedom and flexibility? That’s the tricky part.
We have created Fully Booked VA to show you how you can make all of this happen in your VA business. This is your one-stop shop to enable you to find the RIGHT clients you’ll LOVE working with.
We’ve worked with 100’s of VA’s to help them create thriving, in-demand businesses. Now we want to share our knowledge and do the same for you.
By the end of this course, you will have the strategy and the confidence to make being a ‘fully booked VA’ a reality for YOU. We believe YOU have what it takes!
Are you ready to join us?
WHY YOU NEED THIS COURSE:
Becoming a VA is just the beginning of our journey together.
We want you to build a business that represents you…
That attracts the RIGHT, high-quality clients you love to work with…
Allowing you more freedom and flexibility to live the life you want.
Becoming fully booked with the right clients is truly life-changing.
It’s easy to start working as a VA and get fully booked with the wrong clients, doing the wrong type of work, all for a rate that doesn’t recognise your skills or experience.
We can help you get it right.
So you can have freedom to work on your own terms. To control your income. To have the flexibility to support the lifestyle you desire.
how it works:
VIDEO TRAINING
Each module has a clear, comprehensive video training that is easy to follow, providing you with the clarity to action.
DELEGATE WORKBOOKS
Our workbooks will help you implement the content quickly and easily so you’re up and running fast.
QUIZZES
Our knowledge-building quizzes give you confidence to focus on building your VA business and serving your client.
plus!
A certificate of completion to acknowledge your hard work and dedication. It’s a testament to your commitment and skill, showcasing your ability to provide stellar services to your clients.
what we’ll be covering:
Are you ready to become a ‘fully booked VA’?
This 12 week course will help you get more of the right clients, charge what you’re worth and work flexibly giving you the income and lifestyle you want.
- Truly believe that you can become a ‘fully booked VA’;
- Understand your unique selling proposition and establish where you can showcase your expertise;
- Identify your values to enable you to attract and select the RIGHT ideal client;
- Become irresistible so you build relationships and craft connections that resonate;
- Learn how to elevate your impact and income with high value VA services;
- Master VA pricing to create strategies that set your true worth;
- Become a social media master, to elevate your online presence; and
- Understand the art of running a flexible business
If you’re ready to build a business full of the right clients and become a “fully booked VA’ with the freedom to work on your terms, we would love to help you:
Our course modules:
Module 1: What does a ‘fully booked VA’ look like?
DESCRIPTION:
Firstly, what does a ‘fully booked VA’ look like and what are the key ingredients.
You are probably feeling overwhelmed or disillusioned after completing different trainings and just not knowing which way to turn.
We believe its about three key things, having a thriving mix of clients, a steady flow of projects and transparent and competitive rates.
It’s all about considering what great looks like, so that you know where you need to be, this will then make it easy to come up with a plan to take action.
Module 2: Find the RIGHT clients you LOVE to work with
DESCRIPTION:
Your values have a job to do – attracting and keeping great clients.
Understand your values to attract and retain authentic connections.
We’ll help you:
- Clarify why values define your brand identity
- Create an ideal client persona, so you know the type of clients you are looking for and where they hang out
- Aligning your skills with your ideal clients needs and pain points
- Develop criteria to help quickly identify if a potential client is a good fit
Module 3: Attracting and connecting with the RIGHT clients
DESCRIPTION:
You need to start with positioning, get this right and you will be set-up to be fully booked.
Understand your skills and strengths and what sets you apart from other VA’s.
In an overcrowded market we want you to stand out, we will help you to do this.
Positioning generally gets overlooked, create your own USP and stand out from the crowd.
Module 4: Elevate your impact and income
DESCRIPTION:
There are only so many hours in the day, the week, the month, the year.
Within a flexible VA market, niche your service to elevate your income to reflect your skills and experience.
We’ll help you:
- Understand and craft a high value service offering
- Personalise services to provide an exceptional client experience
- Market a position your high value services
- Scale up while maintaining quality
Module 5: Prices to reflect your true worth
DESCRIPTION: Pricing yourself correctly is down to confidence and self-belief. Far too many VA’s undercharge for their services and take on jobs where the hourly rate offered doesn’t reflect their skills and experience or cover their overheads. We’ll help you:- Understand the foundations of pricing
- Craft an effective pricing strategy that reflects your true worth
- Communicate your pricing in an open, honest and transparent way
- Learn how to negotiate so the result is fair for both you and your client
Module 6: Easy social media to attract more clients
DESCRIPTION: Content is an important ingredient in your marketing…baking brownies but forgot the chocolate? It’s about knowing what to say so that your ideal client pays attention. But the thing about creating content creation is that without the right plan and approach, it’s a lot of work for little payoff. We want you to create and batch content easily, so it works hard for YOUR business. Then move ideal clients to effective landing pages and lead magnets getting connections into your world or converting them successfully.Module 7: A flexible business for freedom and profit
DESCRIPTION: One of the main reasons we become a self-employed VA is because you want proper flexibility. You want a role that truly works around your family and lifestyle choices, so you are not having to make constant compromises. Is it possible you are probably thinking – well YES it is! We’ll help you:- Build a flexible business foundation based around YOUR needs
- Get clear on your boundaries, what are you prepared and not prepared to do?
- Understand income streams so you can build a diverse business
- Understand how you can utilise technology and people to scale
Module 1: What does a ‘fully booked VA’ look like?
DESCRIPTION:
Firstly, what does a ‘fully booked VA’ look like and what are the key ingredients.
You are probably feeling overwhelmed or disillusioned after completing different trainings and just not knowing which way to turn.
We believe its about three key things, having a thriving mix of clients, a steady flow of projects and transparent and competitive rates.
It’s all about considering what great looks like, so that you know where you need to be, this will then make it easy to come up with a plan to take action.
Module 2: Find the RIGHT clients you LOVE to work with
DESCRIPTION:
Your values have a job to do – attracting and keeping great clients.
Understand your values to attract and retain authentic connections.
We’ll help you:
- Clarify why values define your brand identity
- Create an ideal client persona, so you know the type of clients you are looking for and where they hang out
- Aligning your skills with your ideal clients needs and pain points
- Develop criteria to help quickly identify if a potential client is a good fit
Module 3: Attracting and connecting with the RIGHT clients
DESCRIPTION:
You need to start with positioning, get this right and you will be set-up to be fully booked.
Understand your skills and strengths and what sets you apart from other VA’s.
In an overcrowded market we want you to stand out, we will help you to do this.
Positioning generally gets overlooked, create your own USP and stand out from the crowd.
Module 4: Elevate your impact and income
DESCRIPTION:
There are only so many hours in the day, the week, the month, the year.
Within a flexible VA market, niche your service to elevate your income to reflect your skills and experience.
We’ll help you:
- Understand and craft a high value service offering
- Personalise services to provide an exceptional client experience
- Market a position your high value services
- Scale up while maintaining quality
Module 5: Prices to reflect your true worth
DESCRIPTION: Pricing yourself correctly is down to confidence and self-belief. Far too many VA’s undercharge for their services and take on jobs where the hourly rate offered doesn’t reflect their skills and experience or cover their overheads. We’ll help you:- Understand the foundations of pricing
- Craft an effective pricing strategy that reflects your true worth
- Communicate your pricing in an open, honest and transparent way
- Learn how to negotiate so the result is fair for both you and your client
Module 6: Easy social media to attract more clients
DESCRIPTION: Content is an important ingredient in your marketing…baking brownies but forgot the chocolate? It’s about knowing what to say so that your ideal client pays attention. But the thing about creating content creation is that without the right plan and approach, it’s a lot of work for little payoff. We want you to create and batch content easily, so it works hard for YOUR business. Then move ideal clients to effective landing pages and lead magnets getting connections into your world or converting them successfully.Module 7: A flexible business for freedom and profit
DESCRIPTION: One of the main reasons we become a self-employed VA is because you want proper flexibility. You want a role that truly works around your family and lifestyle choices, so you are not having to make constant compromises. Is it possible you are probably thinking – well YES it is! We’ll help you:- Build a flexible business foundation based around YOUR needs
- Get clear on your boundaries, what are you prepared and not prepared to do?
- Understand income streams so you can build a diverse business
- Understand how you can utilise technology and people to scale
and that’s not all!
You will also receive exclusive access to virtual Accountability Sessions with Wendy to help you stay on track, make sure you are absorbing the material, and ensure the best chance possible of implementing the material so that you can TRULY become a Fully Booked VA.
Plus!
3 EXCLUSIVE BONUS RESOURCES:
“How to Calculate a Rate Increase As A VA”
“Email Templates & Scripts for Increasing Your Rates”
“Objection Handling Crib Sheet for VA Rate Increases”
These invaluable new additions are designed to empower you to:
✓ Confidently raise your rates, reflecting the true value of your expertise
✓ Skillfully communicate rate increases to clients using proven templates and scripts
✓ Effectively navigate and respond to any client objections about rate changes
It’s time to start charging what you’re truly worth. Equip yourself with these essential tools to boost your earnings and professional worth with confidence.
Hi, I’m Wendy.
Founder of Wendy Johnstone Ltd, a Virtual Assistant and process mapping specialist. I started off as a VA and built an in-demand business from the ground up. We have since helped 100’s of VA’s create profitable, in-demand businesses they love that provides them with the freedom to support the lives they want.
Our work helps our clients go from feeling stuck, unfulfilled, and trapped… to having more money, more freedom and more happiness in their work and life.
We know what it takes to have a thriving VA business and we know how to implement processes for more profits and less stress. We want to show you how.
A lot of VA’s tell me that they either struggle to attract clients or they attract the wrong clients. It’s a problem that I see over and over again, so I have created this course for YOU.
By the end of the course, you will have a strategy and the confidence to overcome this exact problem. So if you’re ready to get more of the right clients, charge what you’re worth and work flexibly, giving you the income and lifestyle you want, then come and join us!
Pay in Full
One-time payment
Instant access to Fully Booked VA:
• 7 Video Trainings
• 7 Workbooks
• 7 Quizzes
Accountability Sessions with Wendy
+ Certificate of Completion
£499
(A saving of £92)
Payment Plan
Three payment option
Instant access to Fully Booked VA:
• 7 Video Trainings
• 7 Workbooks
• 7 Quizzes
Accountability Sessions with Wendy
+ Certificate of Completion
3 monthly payments of
£197
This programme is for you if you...
Have aspirations to become a fully booked VA with the RIGHT clients, at the RIGHT rate, doing work you LOVE
Want to work with the right clients, who respect the value you add to their businesses
Are fed-up of not being able to secure work at a rate that reflects your expertise and skills
Want to make sure your business truly works around your life
Need to make sure business gives you the income and lifestyle you need
Would like to create a legacy that makes you proud
This programme is not for you if you...
Already are a fully booked VA with the RIGHT clients, doing the RIGHT work at the RIGHT rates
Aren’t interested in vetting clients and are okay with working with anyone, regardless of whether they fully value your contributions
Are content with your current rates and don’t feel the need to charge more for your services, even if they might be below market rate
Have a business model that you believe already fits perfectly with your lifestyle and doesn’t require adjustments
Don’t have financial aspirations related to your VA business and view it more as a hobby or side gig
Aren’t concerned about the long-term impact or legacy of your VA business and are just focused on the here and now
Recent case study
Amanda Stoten
✓ Had no clients now fully booked
Amanda had been made redundant after 22 years of working for one company, she had decided to set-up a VA business as she had been a PA in her previous role.
Amanda was connected with Wendy by one of her business connections on social media, as a result she became one of Wendy’s associates on the team. Initially Amanda had one client and like Wendy herself had done years before, was trying to navigate the overwhelming amount of information around how to set-up and grow a VA business.
Wendy has continued to work with and supported Amanda over the last fifteen months. With Amanda’s hard work and Wendy’s guidance she has built a business of great clients, doing the work she wants to do at the right hourly rate. Amanda is now flying high and has even engaged with her own associate as she is fully booked.
Amanda Stoten
Sept 2023
“Wendy has supported me since I started my VA business back in 2018. I appreciate how honest and transparent Wendy is, how clear she is on the expectations of me and because she is always incredibly complementary about my work and my abilities, it has given me great confidence.
I genuinely owe the success of my business to Wendy Johnstone Ltd, its been such a positive move for me. I look forward to working with Wendy for many years to come.”
– Helen Waite
Here’s the thing:
You already have the skills to become a fully booked VA
The only thing stopping you is having a structure to enable you to be fully booked.
We want to help you build a business you love, with clients you love, that supports a life that you love.
You deserve to have a fully booked VA business that gives you the freedom and the flexibility to have the life you want. All you need now is a strategy and the confidence to make it happen, we believe YOU have what it takes.
If you are ready to go get it, come and join us and let us help you to become a fully booked VA.
Pay in Full
One-time payment
Instant access to Fully Booked VA:
• 7 Video Trainings
• 7 Workbooks
• 7 Quizzes
Accountability Sessions with Wendy
+ Certificate of Completion
£499
(A saving of £92)
Payment Plan
Three payment option
Instant access to Fully Booked VA:
• 7 Video Trainings
• 7 Workbooks
• 7 Quizzes
Accountability Sessions with Wendy
+ Certificate of Completion
3 monthly payments of
£197
FAQ's
Fully Booked VA is an exciting new online course. Anyone can set-up a VA business, consistently attracting the RIGHT appreciative clients, paying you what you are worth and enabling flexibility and freedom is where most VA’s fall down.
We have created Fully Booked VA to show you how you can achieve these goals. This is a one stop shop to help you find the RIGHT clients you will LOVE to work with.
If you are either a newbie and established VA and your intention is to::
- Become fully booked
- With the right clients
- Charging the right rate that reflects their worth
- Within a flexible, fun business
- Giving them the income and the lifestyle, they want
- Enabling them to feel super proud of what they have created
Then this IS the right course for you.
Fully Booked VA is either a one off payment of £499 plus VAT or you can pay in three instalments of £197 plus VAT.
Yes you can pay in three monthly instalments of £197 plus VAT.
Due to the digital nature of this material, this online course is non-refundable.
Once you have paid for your course, we will grant you access to the training. You will then be able to start as soon as you have time in your schedule.
You will have lifetime access to Fully Booked VA, so that you can refer back for refreshers as and when you need to.
Most students will spend up to an hour per module, this can be completed within a day or broken into bitesize chunks over three to four weeks.
Once you have completed your course, we will send you your electronic digital certificate by email.
The course is RIGHT for you if you:
- Have aspirations to become a fully booked VA
- Want to work with the right clients, who respect the value you add to their businesses
- Are fed-up of not being able to secure work at a rate that reflects your expertise and skills
- Want to make sure your business truly works around your life
- Need to make sure business gives you the income and lifestyle you need
- Would like to create a legacy that makes you proud
The course is NOT RIGHT for you if you:
- Already are a fully booked VA with the RIGHT clients, doing the RIGHT work at the RIGHT rates
- Aren’t interested in vetting clients and are okay with working with anyone, regardless of whether they fully value your contributions.
- Are content with your current rates and don’t feel the need to charge more for your services, even if they might be below market rate.
- Have a business model that you believe already fits perfectly with your lifestyle and doesn’t require adjustments.
- Don’t have financial aspirations related to your VA business and view it more as a hobby or side gig.
- Aren’t concerned about the long-term impact or legacy of your VA business and are just focused on the here and now.
